Sterling's DGI-Strategy 2030

Wienerwald!

Wienerwald rapidly grew to become Europe's largest restaurant chain with more than 1600 restaurants in 1978.

In 1978 Wienerwald purchased the 273-restaurant Lum's chain from the former owner of Kentucky Fried Chicken, John Y. Brown, Jr..[1] The chain's inability to market its outlets as providers of chicken (rather than overcoming the US misconception that "Wienerwald" was a wiener chain), plus the huge growth in 1978 brought enormous debts. Many of the restaurants in the USA and Europe had to close, and Wienerwald declared bankruptcy in 1982, divesting itself of its 880 restaurants in the United States.[2]

https://en.wikipedia.org/wiki/Wienerwald_(restaurant)