Unilever

Mal ein paar Details zum Horlicks-Deal.

Unilever to Buy Horlicks, One of India’s Biggest Brands, From GSK

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The acquisition of GSK Consumer Healthcare India will be Unilever’s largest since 2011 when it agreed to buy shampoo maker Alberto Culver for roughly the same price.

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Announcing the acquisition Monday, Unilever’s food and refreshments head Nitin Paranjpe said the deal was a rare opportunity to buy a brand with a leading position in a fast-growing market.

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While relatively unknown to Americans, Horlicks is huge in India, where it is marketed as a children’s drink to help bone and muscle development. It is India’s best-selling flavored powdered drink.

Mr. Paranjpe described Horlicks as “an everyday staple in South Asian households across generations” saying the category had grown at a double-digit percentage over the past 15 years. Despite this, he said, Unilever’s sprawling distribution in India would allow it to further grow the brand.

Horlicks and the other brands included in the deal—such as Boost—generated revenue of about €550 million for 2018, with 90% made in India.

https://www.wsj.com/articles/unilever-to...1543833794