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Amira Nature Foods Ltd Continues Expansion in Germany through Partnership with Dohle
Amira Nature Foods Ltd (the "Company") (ANFI), a global provider of packaged specialty rice, today announced that its rice bran oil product will now be sold through the Dohle Group which operates 102 hypermarkets branded "Hit," located mainly in the west of Germany, as well as 10 supermarkets in the Munich region.
Thomas Dennhardt, CEO of the Company’s German Subsidiary, Amira Basmati Rice GmbH, commented, “We are excited to begin this new relationship with the Dohle Group and further expand our retail distribution network in Germany. Hit is known for its high-quality hypermarket stores and commitment to the communities it serves, and we are proud to partner with them to provide their customers with our high-quality flagship German Brand Atry Rice Bran Oil.”
Rice bran oil is the oil extracted from the hard outer brown layer of rice called chaff (rice husk) and contains a higher percentage of vitamin E than olive oil. Rice bran oil is also rich in oryzanol, which blocks cholesterol absorption and helps lower LDL cholesterol levels and isn’t present in olive oil.
Initially, the Company will launch 1 SKU, Atry Rice Oil (500ml), that will be available at all 89 company owned Hit locations in Germany, with potential to expand the rollout of rice bran oil in America as well.
Quelle: https://finance.yahoo.com/news/amira-nat...00804.html
Amira Nature Foods Ltd (the "Company") (ANFI), a global provider of packaged specialty rice, today announced that its rice bran oil product will now be sold through the Dohle Group which operates 102 hypermarkets branded "Hit," located mainly in the west of Germany, as well as 10 supermarkets in the Munich region.
Thomas Dennhardt, CEO of the Company’s German Subsidiary, Amira Basmati Rice GmbH, commented, “We are excited to begin this new relationship with the Dohle Group and further expand our retail distribution network in Germany. Hit is known for its high-quality hypermarket stores and commitment to the communities it serves, and we are proud to partner with them to provide their customers with our high-quality flagship German Brand Atry Rice Bran Oil.”
Rice bran oil is the oil extracted from the hard outer brown layer of rice called chaff (rice husk) and contains a higher percentage of vitamin E than olive oil. Rice bran oil is also rich in oryzanol, which blocks cholesterol absorption and helps lower LDL cholesterol levels and isn’t present in olive oil.
Initially, the Company will launch 1 SKU, Atry Rice Oil (500ml), that will be available at all 89 company owned Hit locations in Germany, with potential to expand the rollout of rice bran oil in America as well.
Quelle: https://finance.yahoo.com/news/amira-nat...00804.html
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(Friedrich Nietzsche)
