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RE: The Trade Desk
| 28.01.2020, 19:31 (Dieser Beitrag wurde zuletzt bearbeitet: 28.01.2020, 19:33 von Ste Fan.)
The Trade Desk Partners Gojek to Expand Global Footprint
[b]The Trade Desk[/b] recently entered into an advertising partnership with Gojek, a technology platform, to launch the first online to offline (O2O) measurement solution in Southeast Asia.
The solution will enable clients to gain insight into the effectivness of their online advertising campaigns on offline sale.
The impact of online advertising will be measured using Gojek’s in-store purchase transactions instead of cookie-based data, correlating purchases made with Gojek with advertising done via the TTD platform.
...
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https://www.zacks.com/stock/news/729276/...-footprint?
[b]The Trade Desk[/b] recently entered into an advertising partnership with Gojek, a technology platform, to launch the first online to offline (O2O) measurement solution in Southeast Asia.
The solution will enable clients to gain insight into the effectivness of their online advertising campaigns on offline sale.
The impact of online advertising will be measured using Gojek’s in-store purchase transactions instead of cookie-based data, correlating purchases made with Gojek with advertising done via the TTD platform.
...
.....
https://www.zacks.com/stock/news/729276/...-footprint?
