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Wobei MCD schon die Kosten für die künftigen Franchise-Nehmer erhöht hat...das wirklich Wichtige steht aber unten im Artikel...Macudo (japanisch) als real estate Firma.
Yes, McDonald's Franchise Fee Hike Is a Red Flag for Investors
... With nothing more than a passing glance, it doesn't seem like that big of a deal. Fast food chain McDonald's (MCD -1.99%) hasn't raised its franchise royalty rates in nearly three decades, after all, despite bolstering its powerful brand name during that time stretch. Besides, the royalty increase from 4% of sales to 5% of sales only applies to new (or newly acquired) stores, and the company isn't actually opening a lot of new restaurants these days. It only established 266 new units last quarter, which is a drop in the bucket compared to its total of 40,801. Those already-established locales will continue paying their current franchise royalty rate of 4% -- at least, for now. ...
...Don't misread the message. McDonald's is anything but doomed. Its name and logo rank among the world's most recognized and most loved. Plenty of new franchisees will willingly pay the higher royalty rate for the right to use one of the most marketable brand names in the world. ...
Jetzt aber:
...Perhaps most noteworthy, however, is that franchisees don't actually own the real estate on which their stores operate. McDonald's does, charging them market-based rent based on a percentage of a particular store's (hopefully growing) sales. That's dramatically different from most other restaurant franchise models. ...
Den Rest, insbesondere die Diskussion um die Aktie resp. den aktuellen Kurs habe ich weg geschnitten.
https://www.fool.com/investing/2023/10/0...quote_news
Yes, McDonald's Franchise Fee Hike Is a Red Flag for Investors
... With nothing more than a passing glance, it doesn't seem like that big of a deal. Fast food chain McDonald's (MCD -1.99%) hasn't raised its franchise royalty rates in nearly three decades, after all, despite bolstering its powerful brand name during that time stretch. Besides, the royalty increase from 4% of sales to 5% of sales only applies to new (or newly acquired) stores, and the company isn't actually opening a lot of new restaurants these days. It only established 266 new units last quarter, which is a drop in the bucket compared to its total of 40,801. Those already-established locales will continue paying their current franchise royalty rate of 4% -- at least, for now. ...
...Don't misread the message. McDonald's is anything but doomed. Its name and logo rank among the world's most recognized and most loved. Plenty of new franchisees will willingly pay the higher royalty rate for the right to use one of the most marketable brand names in the world. ...
Jetzt aber:
...Perhaps most noteworthy, however, is that franchisees don't actually own the real estate on which their stores operate. McDonald's does, charging them market-based rent based on a percentage of a particular store's (hopefully growing) sales. That's dramatically different from most other restaurant franchise models. ...
Den Rest, insbesondere die Diskussion um die Aktie resp. den aktuellen Kurs habe ich weg geschnitten.
https://www.fool.com/investing/2023/10/0...quote_news
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